MDC Partners Inc. provides marketing, activation, and communications and marketing solutions and services worldwide. The company operates in two segments, Strategic Marketing Services and Performance Marketing Services. The Strategic Marketing Services segment offers various integrated marketing communication and consulting services, including advertising and media, interactive marketing, direct marketing, public relations, corporate communications, market research, corporate identity and branding, product and service innovation, and sales promotion services. The Performance Marketing Services segment provides services, such as the design, development, research, and implementation of consumer service, media planning and buying, and direct marketing initiatives. MDC Partners Inc. also offers mobile marketing, database and customer relationship management, date and analytics and insights, social media, marketing, e-commerce, and other related services. The company was formerly known as MDC Corporation Inc. and changed its name to MDC Partners Inc. in January 2004. MDC Partners Inc. was founded in 1980 and is headquartered in New York, New York.